Forno Rosso
Digital Design
Personal Project
This visual identity for Forno Rosso, an Italian restaurant, captures the brand’s laid-back charm and deep-rooted passion for food, cocktails, and art. Drawing inspiration from the rich tones of the interior, a moody, jewel-toned palette was paired with a refined serif for body text - introducing a sense of warmth and maturity. In contrast, a bold, playful display type injects energy and personality into the identity. Layered photography, tactile textures, and print techniques were used to create visual depth, offering a flexible graphic system that can adapt across applications. Together, these elements form a distinctive and cohesive identity, with a strong colour language that ensures instant recognition across both print and digital touchpoints.